What reasons made you want to be part of our jury? What kind of change do you wish for in the outdoor industry?

Being member of a jury is one of the best possibilities to share my user experience and product expertise as well as the view of a retailer/customer. In parts of the assortments I wish for higher pace. In general I’m trying to support the development of more individual/inspirational retail concepts, driven by a real change of the collaboration between brands and retailers. And I wish for new ways of B2C communication. There is still so much potential.

What industry / profession do you come from and what‘s your expertise and contribution to this jury?

Outdoor Industry >Marketing > Buying > Product Management

I am using the products for about 35 years. Many years ago, my passion turned into profession:From marketing/content manager to buyer to Head of Product Management. I’m part of the development of the tiny niche the outdoor industry has been and am familiar with the challenges and opportunities of the product’s life cycle. I’m contributing an overview of the broad world of products, the tec solutions and possibilities they offer and the hollistic perspective of the B2C customer.

‍When you‘re outdoors,where are you most likely to be found?

Close to the ocean: On my bike, in hiking boots or in my kayak.

What excites you?

The seasons.
Less is more.
Being offline.    

The perfect day.....

Currently: Hiking a sunny (high) coast trail in good company. Hands deep in my Houdini Shorts, feet in Smartwool socks and Hanwags plus my favourite Patagonia daypack stuffed with my Cocoon towel, Norrona's Bitihorn Aero 100, Bikini and yummy picnic.