S
i
G
U
F
O
R
T
H
A
W
A
R
D
©KontraPixel – woman on pink plastic flamingo floating in a glacier lagoon
©KontraPixel climber girl hanging on rock
01
About the Award
and why we need it
You developed an amazing outdoor product for women? Get it signed up for the award to highlight your forward-thinking achievements to retailers, customers and the media.
Women in Outdoors have come a long way. We evolved from sneaking out and climbing mountains and walls in long skirts, our victories unsung and stories untold .... to having an AWARD for WOMEN'S GEAR.
02
How to
sign up
Register online and follow the further instructions you will get via email. After you sent in the sample and answered our questions, our jury will test and evaluate your product. The winners will be awarded during a live-streamed ceremony in july. For the current situation makes it hard to plan an 'on-site get-together‘ we are working on a hybrid event with our partners. More information is to come.
03
The Benefits
for your Brand
The focus on women as a target group is not new to the industry, but this is a brandnew and different approach to it. Be a part of this movement! You will profit from the feedback given by our expert jury and the wide media offer that we create for you and your brand. Are you in?

OPTIONAL: PR AND MARKETING SERVICES

plus

The participant is free to take advantage of the following additional services in connection with the Award. The advertising packages are offered additionally by the organizer.

The separate terms and conditions of KontraPixel | Jana Erb apply. The additional service " Copywriting Add on" is offered by Frauke Reimringer. The separate terms and conditions of Frauke Reimringer apply.

Commercial Add on 1
– PR Photo Package
5 images licensed for unlimited usage worldwide on all media
+500 €

Commercial Add on 2
– PR Photo + Video
5 images, 30 sec Video – licensed for unlimited usage worldwide on all media
+1500 €

Commercial Add on 3
– Advertising – Photos PR + AD, Video and copywriting
price on request

Copywriting Add on
- Product descriptions
for website and social media by Frauke Reimringer
+300 €

The separate terms and conditions of KontraPixel | Jana Erb apply.

Commercial Add on 1
– PR Photo Package
5 images licensed for unlimited usage worldwide on all media
+500 €

Commercial Add on 2
– PR Photo + Video
5 images, 30 sec Video – licensed for unlimited usage worldwide on all media
+1500 €

Commercial Add on 3
– Advertising – Photos PR + AD, Video and copywriting
price on request

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We will need some information about your Brand and your Product:

These are the categories you can enter your product in: OUTDOOR PROFESSIONALS AND EXPEDITION, CAMPING, HARDWARE, FOOTWEAR, BIKE, APPAREL and URBAN OUTDOOR. Here is an example to clarify: If you have a very nice and technically advanced boot you could enter it into FOOTWEAR, or into OUTDOOR PROFESSIONALS AND EXPEDITION. If it is an outdoor boot made for the average user - enter it into FOOTWEAR. If it is a high-tech alpine boot in the upper price range meant for advanced explorers - enter it into OUTDOOR PROFESSIONALS AND EXPEDITION. In case the jury feels like a product is better off in a different category we will let you know and then make the switch. This applies to all products. SUSTAINABILITY and OVERALL WINNER are not categories you can enter your products into – it's up to the jury to decide on that. We will be testing and evaluating the products with regard to the following features: functionality, processing quality, material selection, sustainability, innovation, purpose / target group and design.

After the online registration we will provide you with all the information you need via email. Then, with the help of your product sample, our expert jury will test and evaluate your product. Every jury member is going to make his/her own experiences in terms of user experience and then send the product on to the next jury member.  We can‘t wait for the results! The winners will be awarded in different categories during a live-streamed ceremony in july. For the current situation makes it hard to plan an ‚on-site get-together‘ we are working on a hybrid event with our partners. We‘ll keep you updated in time. Furthermore our media partners will be happy to present the winning products on their channels to present them to their audience.

Here is what we need from you:

no worries, NOT RIGHT AWAY! You don't have to remember all of this, we will send detailed information via email - or you can --> Download this as a document! <--

We have an international jury so we can only consider applications that are in english.
– comprehensive company information
– complete contact details of the person in charge of the product application AND the person
   in charge of billing
– clear indication of categories to be entered
– title and description of all submitted products
– all information, data and media must be delivered before the expiry of the deadline
– brand‘s logo (vectorized, ai or eps)
– high quality product photos to be displayed on the website and social media  
  --> three standalone images with a clipping path (studio quality on white background)
         300 dpi, 2200 x 2200 pixel, psd/tiff
  --> one product photos with advertising character (in use, on a model etc...)
         300 dpi, 2200 x 2200 pixel, jpg
– products/product samples to be tested:
  --> different sizes (if possible)
  --> different versions (if available)
– all documents and information we need for customs including shipments to the UK and    other non european countries (pro forma invoice, toll declarations etc...)
– a return label and all the documents for sending the product back to the brand after the award

optional (very appreciated and a big help)
– a video featuring product with some explanations for the jury in english,  
   not high quality – won‘t be published
– samples of the textile or raw materials  used (especially layered materials, that are not visible on the surface of the product)

Applicants grant KontraPixel unlimited temporal  and worldwide usage rights of the submitted content (such as photos, videos and texts) for Advertising and PR carried out for the theWOMEN‘S GEAR AWARD #she is outdoors. KontraPixel reserves the right to sublicense the content mentioned above to third parties if necessary. We have an international jury so we can only consider applications that are in english.

Questions to the Brand

Also we prepared a number of questions about your company and the product. Once your application on the website is through, you will get an email with further instructions on where to upload the files and all the needed documents. By submitting your application in the online form on our website and accepting our terms and conditions your application is valid. Please note the fees will be charged, even if the product sample and further information and / or files do not arrive within the deadline.

no worries, NOT RIGHT NOW! You don't have to remember all of this, we will send detailed information via email - or you can --> DOWNLOAD THIS AS A DOCUMENT! <--


This is the questions we will ask further down the process:

What is the NAME OF THE BRAND?

What is the NAME OF THE PRODUCT?

Company Information:
Billing Address:
Product Return Address:
Person responsible for product application (Name, Email, Phone)
Person responsible for billing (Name, Email, Phone)
VAT Nr.

Questions to the Marketing team: 
SHORT DESCRIPTION OF THE PRODUCT 
(max 400 caracters - will be published on Website and Social Media)*

LONG DESCRIPTION OF THE PRODUCT FOR WEBSITE AND SOCIAL MEDIA 
(max 1500 caracters - will be published on Website and Social Media)*

What is/are the PRODUCT UNIQUE SELLING POINT(S)?

What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

Questions to the Design and Developer team: 

Who did the DESIGN? (+ email-address)

Who DEVELOPED the Product? (+ email-addresse)

What CATEGORY do you want to enter your product in? —> mark with X
[   ]  Outdoor Professionals and Expedition
[   ]  Camping
[   ]  Hardware
[   ]  Footwear
[   ]  Apparel

What MATERIALS is your product made off?

What is the PRODUCT’S WEIGHT?

When will your product be AVAILABLE IN STORES?

What is the RECOMMENDED RETAIL PRICE?

What are the PRIMARY INNOVATION FEATURES?

Tell us more about your COMPANY SUSTAINABILITY:

Name all the SUSTAINABLE INNOVATIONS on your product:

Tell us more about the CHEMICALS and / or MATERIALS APPROACH:

What is the END OF USE STRATEGY for your product? —> mark with X
[   ]  Recycle
[   ]  Re-use
[   ]  Re-Manufacture
[   ]  Circular Material
[   ]  other

Please explain your END OF USE STRATEGY:

Do you have / plan on getting CERTIFICATIONS, LABELS ETC for your product?

We know there are FUN FACTS and / or a BACKSTORY! Please share!

Is there ANYTHING ELSE we need to know?

Revised Product Submission Criteria – Sustainability

Background: The Netherlands and Germany, with support from Norway, Denmark and Sweden are preparing a restriction proposal to cover a wide range of PFAS uses – in support of the statements made in the Environment Council in December 2019. They are expected to submit the proposal to ECHA by 15 July 2022. Furthermore, the European Chemical Agency (ECHA) will submit a restriction proposal in January 2022 for PFAS used in firefighting foams. This use is not included in the wide PFAS restriction being prepared by the five European countries.In the light of these developments, and the scientific consensus of the environmental and health risk associated with chemicals of the PFAS family (Per- and Polyfluoroalkyl Substances), the WOMEN'S GEAR AWARD jury members have in depth discussed the role of PFAS in outdoor products. In unison, the jury as decided as follows:

Going forward, all products submitted to the WOMEN'S GEAR AWARD #She Is Outdoors, and destined for sales seasons of 2023 and beyond, must be PFAS free. This criterion also applies to laminated products (PTFE-free).

Deadline extended: Registration for summer 2022 is open from
april 1st to may 16th

presented by OUTTRA
SIGN YOUR PRODUCTS UP FOR THE AWARD
plus

We are open to products from the seasons summer 2022 and summer 2023. We have an international jury so we can only consider applications that are in english. Also we prepared a number of questions about your company and the product. Once your application on the website is through, you will get an email with further instructions on where to upload the files and all the needed documents.

Fields marked with an asterisk (*) are required

OPTIONAL: PR AND MARKETING SERVICES

The participant is free to take advantage of the following additional services in connection with the Award. The advertising packages are offered additionally by the organizer. The separate terms and conditions of KontraPixel | Jana Erb apply.

Information about the Product

and complete contact details of the person in charge of the product application.
Please fill out these last few details so we can sign you up!

If you want to sign up multiple products you can either fill out multiple forms (for example if you have different people in your team responsible for the application) or you can just put all products in one form... Whatever suits you best!

Billing Information

We need the complete contact details of the person in charge of billing and your complete company information.

By submitting your application in the online form on our website and accepting our terms and conditions your application is valid. Please note the fees will be charged, even if the product sample and further information and / or files do not arrive within the deadline.
Congrats, you are now officially signed up for the WOMEN'S GEAR AWARD
summer 2022 #she is outdoors!
You will get further information via email to the address you submitted in the form. We do send these emails manually to ensure proper Data Protection.
It might take a few hours for the email to arrive!
As long as you see this confirmation you are good to go...

Please watch out in your spam folder, for emails with links and attached documents tend to end up there...

We are very happy to have you and look forward to receiving your samples!
Oops! Something went wrong while submitting the form. Please check all fields and try again...