#she is outdoors


Women in Outdoors have come a long way. We evolved from sneaking out and climbing mountains and walls in long skirts, our victories unsung and stories untold .... to becoming an Idol like Lynn Hill for being the first human to free climb the nose in 1993. Today the amount of girls and women enjoying activities outdoors equals the amount of men.

Gear for women has evolved from floral prints on rain jackets to specific women‘s fit in backpacks, clothing, boots and all the other wonderful gear we know and use every day. We have come quite a long way - but we are not there yet! Today Outdoor Clothes have turned into Everyday Clothes and comfort and functionality are - besides the design - the number one criteria when it comes to choosing your equipment. But it‘s not the only criteria.
Girls and women are out there, we lead the way up, we dream big and we want to impress. We need the gear and the knowledge to help us accomplish our biggest dreams and we want advertising that inspires us!

Some of you might think “Another award? Do we really have to do this?“ The good News is: No, you don‘t have to… The even better News is: but you can! You can inspire girls to dream of vast mountain peaks, you can unite women outdoors, hiking long distances and crossing rivers and you can turn rocks and move mountains. You can be Pioneers of inspiring, technical Women‘s Outdoor Gear! Our goal is to boost the engineering of outdoor products for women beyond flower prints. So - sit tight and let‘s do this!
It's time to stop adapting and start developing!

©KontraPixel – woman standing in a massive ice cave
©KontraPixel – sleeping underneath the aurora borealis / northern lights

Don't settle for less,
just because it's available.

Jana Erb


instagram iconlinkedin icon

I’m a photographer and digital creator, based in Munich, Germany and love to travel the world to tell stories. I am an Outdoor and Sports Person and love spending my time roaming new places. After several years of experience in the Outdoor Industry working at Globetrotter in Munich and being a part of the jury of the Scandinavian Outdoor Award I decided to do the one thing, that I had always missed dearly in the outdoor industry: The first ever WOMEN'S GEAR AWARD focussing soley on women's outdoor products. Also I am a gear geek - mostly because I love things that work just perfectly the way they are intended. Having done a good deal of longer trips in Scandinavia, in all seasons, as well as some Alpine winter tours, I had to accept that Iceland’s winter are profoundly more challenging. When climate conditions force you to your physical and mental limits and you have a task to fulfill, there is no room for trial and error. Having technical outdoor and survival equipment that is utterly reliable and can always be counted on allows you to get the most out of the limited daylight time of the Iceland winter.

Miriam Mayer


instagram iconlinkedin icon

After studying photo design at the University of Applied Sciences in Munich I now work as a freelence photographer. Influenced by my beautiful home region in the bavarian alps, its mountains and the surrounding countryside, I also enjoy working mostly outdoors. Besides lifestyle and sports photography, my disciplines also include portraits, documentaries, landscapes and reportage. In addition to a great enthusiasm and interest in various subjects, I am characterized by a great attention to detail, determination and conceptual visual thinking in relation to my work. I am able to implement concrete concepts coherently as well as to develop and elaborate my own ideas. Besides that I have a weakness for fern....

Jessica Wörnlein


instagram iconlinkedin icon

She startend in front of the camera and endet up taking over behind the scenes! From outdoor model to partner in crime.

"Without mountains – Without me!" - Jess Wörnlein

Adventurer and dreamer. A mixture of both and always looking for the next peak to climb. Looking for unfiltered mountain experiences to follow her deepest passion. That's her: Mountain lover, particularly enjoys outdoor products and is a secret Design-Aficionada.

Is there such a thing as ‚enough‘ knowledge, experiences and adventures? She follows her inner voice – even though it might not always be the easiest way – as long as it feels right!

Her love of nature/sports combined with her curious, energetic personality drew her to "#she is outdoors". As an outdoor model, she was able to get to know the project better in the summer edition.

In the course of her professional career, studies and professional development so far, she has been able to gain very diverse experience. She has worked in many different companies and has also come to know and love the fascination of the agency world. Her repertoire ranges from marketing & sales, brand management, strategy, concept and digital product development, event management to design thinking.

She is looking for movement, creativity and creative freedom - she never stands still and is always open for new challenges. She tackles life as a team sport - among other things as a new partner in crime and outdoor model for the WOMEN'S GEAR AWARD. A match of personality, pure passion and professional experience/skills.