What reasons made you want to be part of our jury? What kind of change do you wish for in the outdoor in-dustry?
-"Functional products, empowerment for women and utilizable sustainability solutions have a special meaning to me. Outdoor companies have been putting more effort into reaching women for some time now. Unfortunately that effort has often been reduced to a simple "pink it and shrink it". The industry still needs to make more progress in product development, retail solutions and marketing especially designated to women."
What profession do you come from and whats your expertise?
-"I'm a journalist and content creator with a focus on outdoor sports and travel. But I am also a passionate alpinist, outdoor enthusiast an an absolute outdoor gear nerd with a strong interest in materials, new technologies, and sustainability. It is a pleasure for me sharing ideas, experience and test new products with other sport enthusiasts and to evaluate the latest ideas from the world of outdoor sports."
When you are outdoors where are you most likely to be found?
-"The mountains are my happy place. I love to go ski mountaineering and free riding in winter and mountain biking, hiking and climbing in summer."
What excites you?
-"Feeling close to nature and enjoying the special moments in the mountains: the last rays of sun light vanishing behind a hill, a sea of fog floating in the valley, the scent of fir cones in the wood, birds singing ..."
The perfect day ...
-"...begins outdoors and ends with a smile."
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