On | Cloudultra
©KontraPixel | Sandra Steh

Cloudultra

Logo On
Category:
FOOTWEAR

We asked the Brands a few questions about their product and their company. This is what they told us:

Developed and tested in the Swiss Alps, no distance is off-limits for On’s Cloudultra trail shoe. The Cloudultra, an all-new model Swiss-engineered to conquer the toughest terrains with maximum cushioning and support. Designed for ultramarathons, long trail runs and off-road training sessions, the Cloudultra combines On’s heritage with the latest in design and running technology. „As a brand born in the Swiss Alps the mountains challenge us to create products that can withstand their demanding elements,” says On Co-founder Olivier Bernhard, “The Cloudultra delivers just that—the opportunity to explore your corner of the world in complete comfort.“ As runners can attest, long distances create foot swell; that’s why On developed a revolutionary solution called the FlipRelease™ tool. This new feature, premiering on the Cloudultra and located on the forefoot, relieves uncomfortable pressure with a simple flip of the small tool secured on the lacing. Pulling inspiration from its road counterpart, the Cloudstratus, the Cloudultra features dual CloudTec® layers working in tandem to provide cushioning and long-term comfort. A connected midsole increases impact protection while a closed Missiongrip™ outsole guarantees a rock-free ride. In addition to its adaptable sock-like construction for a precise fit, a perforated sandwich mesh upper provides increased breathability. Crafted in collaboration with On’s elite athletes, the Cloudultra packs comfort and precision in a striking silhouette. Born in the Swiss Alps, designed to explore the world.
PRODUCT WEIGHT:
245g (US W 7)
RECOMMENDED
RETAIL PRICE:
189,95 €
AVAILABLE IN STORES:
already available
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

1. On has developed a specific female last: narrower specially in the forefoot area and better fitted to the women’s needs

2. Early-stage product testing and feedback with women and female athletes of the women’s version

On | Cloudultra

"What MATERIALS is your product made off? "

Upper: Vamp mesh: 100% rPES Tongue / Collar: 3-layer material with 50% polyester / 40% TPE, 10% Spandex Vamp lining: 100% rPES anti-microbial Collar lining: 88% rPES / 12% Spandex No sew material: TPU tape Bottom Sockliner: Lightweight open PU foam with EVA cup Midsole: Injection Helion ™ super foam Outsole: Missiongrip ™ rubber Speedboard: Polypropylen with low abrasive textile

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

Weblink: https://www.on-running.com/articles/category/sustainability

Sustainable Material: We implemented a sustainable material strategy with a roadmap to reduce the environmental footprint of our products. We are phasing out virgin petrol-based materials, going after 100% organic cotton and innovate on developing bio-based materials.

CO2 reduction: We conducted a company and product CO2 footprint analysis and work now on a roadmap to reduce our CO2 emissions on an annual basis along an aggressive roadmap

Chemicals: We implemented the REACH standards when it comes to chemical management

Waste, Water, Energy management: We implemented our Supplier Environmental Framework. We audit the suppliers on an annual basis, measure the performance against strict KPIs and work with the suppliers to constantly improve.

Circularity: The recycling economy is a middle step towards creating full circular products. Cyclon is the first of our fully circular products https://press.on-running.com/cyclon-what-is-a-circular-economy https://www.on-running.com/de-de/cyclon

Growing rPES (recycled polyester) proportion (please see specifications on “materials”): total recycled polyester – on the Cloudultra more than 20%

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

The ultra-trail running champion and On athlete Katie Schide was part of the development and long-testing process of the Cloudultra, making sure the product meets the highest quality and requirements for women. Katie trusts the Cloudultra so much that she ran her most epic adventure and project to date, crossing the Alps from Italy to France, in the Cloudultra – filmed as Taming Giants (watch here https://www.youtube.com/watch?v=DEzNNEncpss).

On | Cloudultra
©KontraPixel | Sandra Steh

Cloudultra

Logo On
Category:
FOOTWEAR
We asked the Brands a few questions about their product and their company. This is what they told us:

Developed and tested in the Swiss Alps, no distance is off-limits for On’s Cloudultra trail shoe. The Cloudultra, an all-new model Swiss-engineered to conquer the toughest terrains with maximum cushioning and support. Designed for ultramarathons, long trail runs and off-road training sessions, the Cloudultra combines On’s heritage with the latest in design and running technology. „As a brand born in the Swiss Alps the mountains challenge us to create products that can withstand their demanding elements,” says On Co-founder Olivier Bernhard, “The Cloudultra delivers just that—the opportunity to explore your corner of the world in complete comfort.“ As runners can attest, long distances create foot swell; that’s why On developed a revolutionary solution called the FlipRelease™ tool. This new feature, premiering on the Cloudultra and located on the forefoot, relieves uncomfortable pressure with a simple flip of the small tool secured on the lacing. Pulling inspiration from its road counterpart, the Cloudstratus, the Cloudultra features dual CloudTec® layers working in tandem to provide cushioning and long-term comfort. A connected midsole increases impact protection while a closed Missiongrip™ outsole guarantees a rock-free ride. In addition to its adaptable sock-like construction for a precise fit, a perforated sandwich mesh upper provides increased breathability. Crafted in collaboration with On’s elite athletes, the Cloudultra packs comfort and precision in a striking silhouette. Born in the Swiss Alps, designed to explore the world.

PRODUCT WEIGHT:
245g (US W 7)
RECOMMENDED
RETAIL PRICE:
189,95 €
AVAILABLE IN STORES:
already available
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

1. On has developed a specific female last: narrower specially in the forefoot area and better fitted to the women’s needs

2. Early-stage product testing and feedback with women and female athletes of the women’s version

On | Cloudultra
On | Cloudultra
On | Cloudultra

"What MATERIALS is your product made off? "

Upper: Vamp mesh: 100% rPES Tongue / Collar: 3-layer material with 50% polyester / 40% TPE, 10% Spandex Vamp lining: 100% rPES anti-microbial Collar lining: 88% rPES / 12% Spandex No sew material: TPU tape Bottom Sockliner: Lightweight open PU foam with EVA cup Midsole: Injection Helion ™ super foam Outsole: Missiongrip ™ rubber Speedboard: Polypropylen with low abrasive textile

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

Weblink: https://www.on-running.com/articles/category/sustainability

Sustainable Material: We implemented a sustainable material strategy with a roadmap to reduce the environmental footprint of our products. We are phasing out virgin petrol-based materials, going after 100% organic cotton and innovate on developing bio-based materials.

CO2 reduction: We conducted a company and product CO2 footprint analysis and work now on a roadmap to reduce our CO2 emissions on an annual basis along an aggressive roadmap

Chemicals: We implemented the REACH standards when it comes to chemical management

Waste, Water, Energy management: We implemented our Supplier Environmental Framework. We audit the suppliers on an annual basis, measure the performance against strict KPIs and work with the suppliers to constantly improve.

Circularity: The recycling economy is a middle step towards creating full circular products. Cyclon is the first of our fully circular products https://press.on-running.com/cyclon-what-is-a-circular-economy https://www.on-running.com/de-de/cyclon

Growing rPES (recycled polyester) proportion (please see specifications on “materials”): total recycled polyester – on the Cloudultra more than 20%

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

The ultra-trail running champion and On athlete Katie Schide was part of the development and long-testing process of the Cloudultra, making sure the product meets the highest quality and requirements for women. Katie trusts the Cloudultra so much that she ran her most epic adventure and project to date, crossing the Alps from Italy to France, in the Cloudultra – filmed as Taming Giants (watch here https://www.youtube.com/watch?v=DEzNNEncpss).

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