MAMMUT | Aenergy TR BOA® Mid Women
© Miriam Mayer

Aenergy TR BOA® Mid Women

MAMMUT
Category:
OUTDOOR PROFESSIONALS
summer 2022
WINNER

The Mammut Aenergy TR BOA® Mid Women high performance trail running shoe convinced the jury with well engineered high tech features and the innovative attachment of the BOA® Fit closure system, which despite its lightweight construction (310g) offers the female foot very good support at the relevant points. The Vibram Megagrip Litebase sole ensures grip on difficult terrain. Responsible engineering of 100% recycled polyester with PFC-free DWR meet the sustainability approaches.

We asked the Brands a few questions about their product and their company.
This is what they told us:

Our top-of-the-line trail running shoe for mid- to long-distance adventures. Backed by a Vibram Megagrip outsole with Litebase technology to conquer challenging conditions at a reduced weight, you’re fit to face whatever the trail has in store. Big on comfort with a high-rebound EVA midsole and breathable knitted upper, its precise and micro-adjustable BOA® Fit System and reflective details are the cherry on top of this high-performance trail runner.

PRODUCT WEIGHT:
310 gr
RECOMMENDED RETAIL PRICE:
200 €
AVAILABLE IN STORES:
March 2023
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

• Our technology is Georganic which ensures an anatomical last, wrapping effect, and arch support. The

women‘s specific fit Is ensured by a women‘s specific last.

• Women also search for performance-oriented features. We see excellent grip and high rebound cushioning as

a „unisex“ requirement.

MAMMUT | Aenergy TR BOA® Mid Women
MAMMUT | Aenergy TR BOA® Mid Women
MAMMUT | Aenergy TR BOA® Mid Women

"What MATERIALS is your product made off? "

• Soles: High rebound EVA wedge

• Lining: Vent mesh

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

As a Swiss premium outdoor brand with roots going back to 1862, we have a strong drive to preserve what is worth preserving and to improve what is not yet perfect. Since 2002 we have been engaged for more sustainability in the outdoor industry. We are moved by mountains - and we strive to take responsibility for them. Accelerated by human impact, our environment is threatened by climate change. As mountain enthusiasts, we see these changes in real time. They inspire us to act now to limit global warming below 1.5 degrees and continuously reduce emissions. Additionally, we will implement a Pfc-free DWR on all products by season 25. Find out more about corporate responsibility at Mammut: www.mammut.com/responsibility

SUSTAINABLE INNOVATIONS on your product:

• Made of 100% recycled polyester

• Pfc-free DWR

• Carbon Removed (Production emissions removed through carbon capture)

• Fair Wear

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

Every time in our showroom, we talk with our female staff about the colors of shoes. The Feedback is diverse, but we have heard that more and more women wish to have the same colors as men. We took that as (partly) an example for the Trail Running collection and went more in a gender-neutral coloration (unisex colors, same color for men and women). We will see if the market wants and appreciate it, but we as a team thought it was worth a try.

MAMMUT | Aenergy TR BOA® Mid Women

Aenergy TR BOA® Mid Women

MAMMUT
Category:
OUTDOOR PROFESSIONALS
summer 2022
WINNER

The Mammut Aenergy TR BOA® Mid Women high performance trail running shoe convinced the jury with well engineered high tech features and the innovative attachment of the BOA® Fit closure system, which despite its lightweight construction (310g) offers the female foot very good support at the relevant points. The Vibram Megagrip Litebase sole ensures grip on difficult terrain. Responsible engineering of 100% recycled polyester with PFC-free DWR meet the sustainability approaches.

We asked the Brands a few questions about their product and their company. This is what they told us:

Our top-of-the-line trail running shoe for mid- to long-distance adventures. Backed by a Vibram Megagrip outsole with Litebase technology to conquer challenging conditions at a reduced weight, you’re fit to face whatever the trail has in store. Big on comfort with a high-rebound EVA midsole and breathable knitted upper, its precise and micro-adjustable BOA® Fit System and reflective details are the cherry on top of this high-performance trail runner.

PRODUCT WEIGHT:
310 gr
RECOMMENDED
RETAIL PRICE:
200 €
AVAILABLE IN STORES:
March 2023
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

• Our technology is Georganic which ensures an anatomical last, wrapping effect, and arch support. The

women‘s specific fit Is ensured by a women‘s specific last.

• Women also search for performance-oriented features. We see excellent grip and high rebound cushioning as

a „unisex“ requirement.

MAMMUT | Aenergy TR BOA® Mid Women
MAMMUT | Aenergy TR BOA® Mid Women
MAMMUT | Aenergy TR BOA® Mid Women

"What MATERIALS is your product made off? "

• Soles: High rebound EVA wedge

• Lining: Vent mesh

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

As a Swiss premium outdoor brand with roots going back to 1862, we have a strong drive to preserve what is worth preserving and to improve what is not yet perfect. Since 2002 we have been engaged for more sustainability in the outdoor industry. We are moved by mountains - and we strive to take responsibility for them. Accelerated by human impact, our environment is threatened by climate change. As mountain enthusiasts, we see these changes in real time. They inspire us to act now to limit global warming below 1.5 degrees and continuously reduce emissions. Additionally, we will implement a Pfc-free DWR on all products by season 25. Find out more about corporate responsibility at Mammut: www.mammut.com/responsibility

SUSTAINABLE INNOVATIONS on your product:

• Made of 100% recycled polyester

• Pfc-free DWR

• Carbon Removed (Production emissions removed through carbon capture)

• Fair Wear

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

Every time in our showroom, we talk with our female staff about the colors of shoes. The Feedback is diverse, but we have heard that more and more women wish to have the same colors as men. We took that as (partly) an example for the Trail Running collection and went more in a gender-neutral coloration (unisex colors, same color for men and women). We will see if the market wants and appreciate it, but we as a team thought it was worth a try.

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